On March 18 Giorgio Armani is going to open a luxury hotel in the spectacular Burj Dubai tower. In fact, it is the first in the series of hotels, resorts and residences designed by Armani. Moreover, the group is going to open the Armani Hotel Milano and at least ten hotels and resorts in next ten years.
It is not the first time that a fashion designer takes care of the interior of a hotel: in 2005 Christian Lacroix designed the Hotel du Petit Moulin in Paris.
In my personal opinion it represents a unique marketing strategy: it matchs the tallest tower all around the world and the ace fashion designer
Does it mean that Giorgio Armani could do a better work than an interior designer? Of course, the interior design is a sector which is quite different from the fashion one but this marriage can satisfy the need of a customer which is looking for a luxury style of life
Does it mean that a fashion designer could sign cars or airplans? Yes, from an economic point of view, not all the time, from an artistic one.
Very interesting article, i think that this armani hotel in the this beautiful tower will be a succes. Mr Armani have choose the atraction of the year and it's of course a plus for the city and for the tourism.
RispondiEliminaDo they have yet an hotel open?
In those fashion hotel do all the bedroom should be with Armani furniture, towell etc...
Fashion disigner are artist end have their special vision to make a beautiful interior desing.
Great article !
First of all thank you for your contribution.
RispondiEliminaI would say that Mr. Armani have choosen the site of the decade at least because this tower will be the highest for a very long time I Think.
No, this hotel will be the first one for Mr. Armani and I believe it will be a success such us the Bulgari Chain in Milan.