Travelocity launches Deals Toolkit
Travelocity announced a Deals Toolkit that makes it easier for consumers to find the best travel deals based on their preferences and flexibility.
Victoria Treyger, chief marketing officer of Travelocity said: “Travelers are telling us they want to be able to more quickly identify and select deals based on what matters most to them. Our deals toolkit answers their calling with a totally new framework for shopping that helps them filter through thousands of options to hone in on only the best, most customized results without spending a ton of time.”
What does it means?
In my personal opinion, it means of course a better customization which really worth the traveller both in an economic sense and in an applicative one.
Moreover, it means that all these providers are doing a technological war between them.
To achieve the best result they are investing a lot of money in successful proprietary algorithm.
All this aspect are positive but if the providers business is so profitable who is paying the price for that?
In my opinion, in an indirect way, hoteliers are losing a lot of money, which means a weakness in their own offer’s power and on the competition sector.
Ignazio SUTERA
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Hi Ignazio,
RispondiEliminaIt is certain that on-line travellers have perfectly understood and just found a new way of catching growing numbers of travellers that are aware of their "superpowers" to grab the "best deals" of the moment. Those are attracted and motivated only by the price and as you fairly mentioned above it is a real threat for hoteliers that see their margin diminished. But what is worrying me the most is the fact that travellers are constantly exchanging their travel habits from quality to price drive services that are not necessarily synonym of good trip guarantee.
Sorry, in the 1st line I mean Online marketers
RispondiElimina