http://www.4hoteliers.com/4hots_fshw.php?mwi=4708
Understanding Social Media Using Sentiment Analysis

I have choosen this article because I found as major importance the use of Social Media in the modern world.

More in details, what impressed me more is that: "big companies, such as Ford, Proctor&Gamble and Coca-Cola ‘listen’, monitor and, if need be, counteract any virtual – and viral – conversations might be generating". In my opinion this could be a limitation of the freedom of express, a limitation of opinion.

I think that social media are a good means to promote products and services but companies should respect the right to say what a customer think, their opinions, etc.

Nowadays, sentiment analysis technologies have been developed to build a more complete view of brands’ reputation from a consumer’s perspective. They evaluate the information as positive, neutral or negative. I think it could be a good idea when companies want to have a better feedback in order to modify and improve their reputation. On the contrary it could be otrageous when companies try to modify customers behavior by scare them through libel lawsuit.

Thank you for your attention,

Ignazio SUTERA