http://www.4hoteliers.com/4hots_fshw.php?mwi=4680
How Small Hoteliers Can Use Twitter and Facebook.
I have chosen this article because new social medias are one of the most actual thing in the technology age.
Nowadays, many people like make best affairs and Facebook or Twitter seems to work very well on that!
Friends on facebook or Twitter really belive they are getting big discounts or last-minute minute offers they won't get anywhere else.
The biggest advantage is that it's free, personally tailored, and close to the every day communication.
Moreover, it is possible to get a real feedback; thanks to this you can really know customers expectation and drive your next offer to customers satisfaction.
Of course the third person you are communicating informations should not feel like being a customer but a friend or better a special person.
Only this way, you can really impress potential customer that are not aware of being it!
Thank you for your attention,
Ignazio SUTERA
MBA 2
CMH - EMC
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I would add that even if social medias are a useful and an indispensable tool for businesses, it would be interesting to find out a study of how one can control this information (at least a little bit). Moreover, I think that what happened to Expedia this year is completely related to this subject and is only a start of a movement. Should we instaure some kind of neutral companies to arbitrate those medias?
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