Metrosexual hotel? What does it means?
We could say that it is a more fashionable kind of new Boutique hotel. I would like to precise that in a general sense a metrosexual person is a metropolitan and heterosexual man that has a strong concern for his appearance and lifestyle that displays attributes stereotypically associated with homosexual men.
Metrosexual hotel is actually a new generation of hotel targeting a stylish, successful and heterosexual male but increasingly gender-neutral, which is highly selective about how, whom and where to spend their money.
In this way, the Starwood Hotels and Resorts Worldwide’s W Hotels is stylizing the service delivery and designing facilities component in order to attract the metrosexual customer
The means are simple: hiring the stylist Amanda Ross, the music director, Michaelangelo L'Acqua, etc.
The means are simple: hiring the stylist Amanda Ross, the music director, Michaelangelo L'Acqua, etc.
Of course it is a good point for hoteliers to have a precise and innovative target but in my personal opinion I do not think that it is a good marketing strategy calling this new “gender” of hotel the Metrosexual one because of a masculinity concern of the metrosexual person. Moreover it would exclude the female gender and it could involve an unnecessary polemic around that.
I totally agree with you it is non-sens! I already found that idea of categorizing men by gender totally absurd, but hotels now?! I understand they thought that, as a new trend considers there are now several 'groups' of men, it could be a window of opportunity to dedicate hotels adapted to their needs. But as you say, it also excludes other clients who might have been interested by the service proposed and would not dare to stay in this hotel because of this restrictive choice of targeted clientele. In a marketing and social point of view I really think it is aberrant.
RispondiEliminaHotels is an establishment that provides lodging and usually meals and other services for travelers and other paying guests.
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