According to the China National Tourism Administration, China recorded a growth of 9% from 2008 while domestic tourism income grew from 15% from the previous year.
Moreover, both the inbound and outbound tourism markets are expected to continue their up-trends in the next few years.
It doesn't amaze me so much since China is the 4th touristic destination in the world!
Actually, I believe that the most of the inbound market comes from business segment and not from leisure or cultural ones (Even though the Great Wall is one of the most visited monuments all around the world).
In addition Shanghai is going to host the World Expo 2010 with its 70 million potential visitors. Of course all the biggest European groups, such as Accor, are trying to get a lot of advantages of this event.
I think that Europeans are not doing their best in attracting Chinese visitors. A lot of money should be invested in marketing from the European Union in order to attract the most of the new riches of China.
Moreover, both the inbound and outbound tourism markets are expected to continue their up-trends in the next few years.
It doesn't amaze me so much since China is the 4th touristic destination in the world!
Actually, I believe that the most of the inbound market comes from business segment and not from leisure or cultural ones (Even though the Great Wall is one of the most visited monuments all around the world).
In addition Shanghai is going to host the World Expo 2010 with its 70 million potential visitors. Of course all the biggest European groups, such as Accor, are trying to get a lot of advantages of this event.
I think that Europeans are not doing their best in attracting Chinese visitors. A lot of money should be invested in marketing from the European Union in order to attract the most of the new riches of China.
In my personal opinion Europeans should do the same the Chinese have done before, which means attracting foreign capitals from abroad. Chinese are getting richer and richer that’s why we should focus much more attention to them by enhancing the study of the Chinese language or adapting the offer to the Chinese market.
Ignazio SUTERA
MBA 2
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