Switch to Twitter

Using TweetDeck I discovered the Twitter’s page of Julia Roy, Senior Manager of New Media at Coach, Inc., she is a digital influencer and internet lover.
I love her when playing in TWEET WEEK where she gives information about the latest Twitter’s news like:

· University of Wisconsin where a Brain Computer Technology has been used in order to post on Twitter by using human thoughts.
· How normal people feel happy about writing at celebrities that on the contrary side don’t read Twitter posts
· The Twitter guy
· The fact that 60 percent of Twitter users failed to come back to the service in the next months
· How to build better Twitter user loyalty,
· Etc.

Moreover, what interested me the most is that her love for Twitter shows how she is branding herself in the best possible way.
We can see the wide use of social networks she does: in each means of communication she uses (Youtube, Twitter, etc.) she talks about many other social networks which are very well connected.
I think it is a very good example of convergence and optimization of the new media.