Aricle critic # 1: Spa study for Australia - http://www.4hoteliers.com/4hots_nshw.php?mwi=6655

I have chosen this article because Spa is one of the most important reality in the tourism world.

As we can see in the article spa's revenue are increasing by 17% compared to 2008. Who's increasing more? who less? as we can see 67% of spas were day spas and 33% were hotel spas.

But what I see as incredible is that 54% of visits to hotel spas were from people not staying in the adjoining hotel.

Why? the answer is easy to see: prices of spa treatments were higher at hotel spas in comparison to prices set by day spas.

What I can see by that is a competitive disadvantage of hotel spas. Most of the time hotel spas are very good hotels which use the importance of their brand to attract customers.

As we can see by this spa study hotel spas MUST decrease their prices and allow to the people which are staying at the hotel to get better price than they could get in the day spas.

In fact the market is getting more and more crowded because of the competitive advantage of the day spas.

I think that nowadays the challenge is up to the hotel spas: they could allow the Australian spa industry to have a long term growth.

Thank you for all your comments,

Ignazio SUTERA